United KingdomSpice Craft Curry Co.
Stand-up pouch packaging for Spice Craft Curry Co. — a bold, authentic curry spice range presented with artisan confidence and premium retail appeal.
Challenge & Outcome
The Situation
Spice Craft Curry Co. needed stand-up pouch packaging for their authentic curry spice range — Beef Curry, Pork Curry, and Vegetable Curry — that communicated real ingredients, bold flavour, and artisan recipe credentials across all three SKUs.
The Problem
The curry and spice category is dominated by commodity brands. Spice Craft needed packaging with enough visual strength and premium cues to command attention on speciality food shelves and support premium price positioning based on real ingredients and authentic recipes.
The Brief
Design a cohesive three-SKU stand-up pouch system for the Spice Craft Curry Co. range — using a dark, premium colour system with gold typography and botanical illustration elements, differentiating each variant by colour accent while maintaining a powerful unified brand identity anchored by the 'Real Spices. Bold Curries.' brand voice.
The Outcome
The Spice Craft Curry Co. packaging system delivered a premium, coherent brand identity across the three-SKU curry range — enabling confident placement in speciality food retail and supporting the brand's 'Real Spices. Bold Curries.' positioning against established curry brands.
How We Did It
A rich, dark primary palette was established for the range — near-black backgrounds with gold leaf botanical illustrations creating an instantly premium, artisan aesthetic that set Spice Craft apart from commodity curry brands.
The Spice Craft Curry Co. wordmark was developed with a premium serif logotype and decorative emblem, positioned as the authoritative mark across all three SKUs.
Each curry variant was differentiated through its accent colour: deep amber-gold for Beef Curry, rich burgundy-brown for Pork Curry, and forest green for Vegetable Curry — reinforcing flavour identity while maintaining system cohesion.
Front panel hierarchy led with a bold 'CURRY' headline with individual variant name bands, a lifestyle hero food photograph for appetite appeal, and the '100% Natural' certification badge.
Key brand values — Real Ingredients, Authentic Recipes, No Artificial Additives — were communicated via icon badges at the top of the panel, with full flavour descriptions below the variant name.
All three pouches were delivered at 100g net weight specification, print-ready at CMYK with the full dieline for manufacturing.
Project Preview
“The packaging looks genuinely artisan and premium — it completely changed how retailers and customers perceive our curry range.”
More Client Voices
“I have now worked with Haris on multiple branding and packaging projects and he consistently delivers outstanding results. His understanding of design briefs is excellent, revisions are quick, and the final quality is always something I am proud to present. An exceptional creative partner — I cannot recommend him highly enough.”
“Haris delivered such high-quality branding and packaging design for our project. His attention to detail was outstanding and the final files were perfect. I am fully satisfied and will absolutely use his service again — I would recommend him without hesitation to any brand looking for professional, print-ready work.”
“Working with Haris was a superb experience from start to finish. His design work is wonderful — creative, polished, and professionally executed every time. What truly stands out is his patience and willingness to keep working until every detail is exactly right. Exactly the kind of design partner you want.”
Project Details
Client
Spice Craft Curry Co.
Country
United Kingdom
Service
Food Packaging Design
Industry
Food & Spices
Tags
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